The Vault Hair Co.

Branding
Website Design
Strategy
Market Research
Social Media

[hair salon]

We assisted in launching The Vault Hair Co.'s social media presence, creating accounts on platforms like Instagram and Facebook. We provided initial content and a strategy to help the salon build its online community, attract new clients, and maintain engagement with existing ones.


the review

The Vault Hair Co.

The Vault Hair Co., a chic hair salon based in Chino, California, came to us for a comprehensive branding project. The salon's name stems from the owner’s rapport with her clients, who felt comfortable sharing their secrets with her, prompting her to say she was a vault. We developed a brand identity that encapsulates this unique narrative, ensuring it resonates with clients and sets The Vault Hair Co. apart in the competitive salon market.


Branding
Website Design
Strategy
Market Research
Social Media

the brief

Each element of this branding project, from the logos to the business cards, marketing materials, and website, reflects the luxurious yet welcoming environment of The Vault Hair Co. This comprehensive branding ensures that every client interaction, both in-person and online, consistently reinforces the salon's unique identity and high standards.







For the primary logo lockups, we created two distinct versions: short and long. The design features a modern style where the letters "H" and "E" connect to resemble a safe or vault, symbolizing the salon's name. A circle placed between the words represents a keyhole, reinforcing the concept of the salon as a secure, trusted place for clients.


The business cards maintain the sleek, modern aesthetic of the logo, providing essential contact information in a clean, stylish format. The cards reflect the salon’s luxurious yet approachable atmosphere, ensuring clients feel the quality and professionalism of The Vault Hair Co. from their first interaction.


We designed a marketing card that communicates the salon’s key message and services. The card prominently features the tagline, "A luxury salon where you feel comfortable in every chair. You are holding the key to unlocking your dream hair." Additional marketing taglines such as "The key to your dream hair" are also included to reinforce the brand’s core promise.


The website we developed for The Vault Hair Co. combines elegant design with user-friendly functionality. It showcases the salon's services, highlights client testimonials, and integrates an easy-to-use booking system. The design emphasizes the luxury and comfort of the salon experience, with high-quality images and a sophisticated color palette. Educational content about hair care and styling trends is also featured to engage visitors and establish The Vault Hair Co. as an authority in the industry.