THE CLIENT Think of The Vault as your home away from home. Creating a hair salon where people feel comfortable was at the core of the brand and we used this value to be the core of the design process. THE BRIEF Our intention for The Vault brand was to bring comfort and sophistication to […]
December 12, 2022
THE VAULT hair co. CHINO, Ca
THE CLIENT
Think of The Vault as your home away from home. Creating a hair salon where people feel comfortable was at the core of the brand and we used this value to be the core of the design process.
THE BRIEF
Our intention for The Vault brand was to bring comfort and sophistication to the hair industry — timeless yet trendy; following the industry trends to give full inclusivity. Rooted in intentional minimalism, the core of the brand is shown in black and white, drawing in subtle natural textures and vintage-inspired details, reimagined.
We want the brand to feel elevated but approachable, an identity that can grow with the business and remain timeless. Our aim is to bring the quintessential French girl style to life — sophisticated simplicity, understated and effortless.
THE SERVICES
Brand Strategy, Creative Direction and Design
THE LINKS
